34174 Pacific Coast Highway, Dana Point
Hobie opened their first surf shop in 1954, claiming to be the first in Southern California.
Hobie Alter had long been making surfboards in his garage, but with this new dedicated location Hobie the man, and the brand, stepped things up.
Hobie played a major role in not just shaping boards, but in the many ways the boards themselves shaped surf culture. Hobie helped pioneer the transition from balsa wood to foam and had a hand in shifting surfing from a local culture to a global image.
Much of how the world views California, is just a reflection of Hobie.
At the Dana Point shop you can watch a board being shaped and stand browse the history hanging from the rafters… then buy a Burton shacket and a pair of Quicksilver shorts.