“I’ve said it a million times and I’ll say it again, It’s the L.A. moment. It’s the L.A. moment.” Craig stated with enthusiasm.
He did indeed say it twice and probably has repeated that repeated phrase a million times- because it’s true.
Craig said it to me in an easy-going sort of way, looking over at Mike with a smile. The two of them had just spent the entire night painting the interior walls of Commonwealth Proper’s new showroom in DTLA.
The space used to be the backstage area of Al’s Bar, one-time hot spot to see artists like Beck, the Red Hot Chili Peppers, and the Replacements. You can still see what used to be the stage in what is now a clothing shop next door. When I was there I could also see a white board with a sketch of the new floor plan and a list of all the construction still left to be completed before they open. It looks to be the kind of classy with an intentionally unfinished rough edge sort of place that I would expect from Commonwealth Proper.
Commonwealth Proper has matured since it started back in 2008. It has grown up in that there will now be 4 showrooms (Philadelphia, Pittsburgh, Atlanta, LA), and matured in that the brand doesn’t have to try to be anything other than what it is. They have established themselves and are free to be whatever sort of menswear design shop they want to be.
And I kind of love what they have become. Commonwealth Proper has done this odd thing where they have learned the skill of bespoke tailoring appropriate for Wall Street and too good for Congress, while maintaining both a sense of humor and an edge.
I am not a floral corduroy jacket or full plaid suit wearing guy, I’m too physically large for that much pattern, but I love that Craig makes and wears those things. I love even more, and am the sort of guy, that would wear a fitted navy suit with the two Ron’s, Swanson and Burgundy, printed on the lining. I would wear that to death. If someone pitched that idea to me in advance I would snicker with self-righteous doubt, which of course shows how little I know and how skilled these guys are.