Most of us live in Ralph Lauren’s world, the one where we are a Lifshitz, which should be just fine, but in hopes of becoming something else, something we see as more, we put on the trappings of that more, portraying ourselves as belonging to, or being of, that other thing.
In Mr. Lauren’s case, he did it so well that he has not only gained admission to so much of that imitated world, but he has created a whole new universe built right over the top of that old one to the point that most of us are completely unaware of this past.
But this past still exists. As in it isn’t gone but is still alive; it just usually isn’t ours.
Rowing Blazers has been written up by GQ and Esquire, all sorts of style or fashion folks that know much more than I, so I will stick with what I got myself from them directly.
Jack is doing the work. At the Los Angeles pop-up I found him glad handing in a way that appeared surprisingly invested. LA normally lives up to its reputation of shallow fixation on the who’s who brand of social climbing, and here we have a clothing style rooted in emblems and icons communicating very specific memberships, and here was Jack paying authentic attention to all sorts of nobodies. Like me.
I have a lot of experience with nobodies and a now solid set of associations with somebodies, and way to much intimacy with wannabees. I have learned that a defining characteristic of actual somebodies is that they do not, or no longer, need to try to act or project their somebodieness. Wannabees on the other hand must constantly police and buffer themselves against the nobodies lest such association put their charade in jeopardy.
Jack showed no interest in sleuthing my pedigree before paying me attention. I watched him act the same with others.
That works for me.
Now I have never met Ralph, and maybe he acts the same, and for all I know all of this is just an act, I know how that works, but this sort of access versus authenticity matters in the realm of tradition and clubs.
And that is most definitely the world Ralph, Jack, and any other trad, prep, ivy, or otherwise institutional representative style of clothing are engaging. But while Ralph once sued the American body governing the sport of rugby for infringing on his presumed ownership of the word “rugby” (I will never let that go), Jack sells a line of rugby shorts that celebrate the rebelliousness of that sport’s roots. While tried, and tries, to pass traditional emblems off as his own creation, Jack has published books explaining the history and meaning of sartorial emblems.
In the end they are both selling things originally meant to denote in group to those who are most decidedly not in, Rowing Blazers is at least being up front about it. I should also note that Rowing Blazers is also the official outfitter for USA Rugby, USA Rowing, and a whole bunch of other actual clubs or teams. It isn’t all for the masses.
Tyler Durden is not bound by convention. He does not play by the generally accepted rules of demeanor, modern capitalism, or clothing.
Getting recreationally punched in the face is attractive to very few people, until they see someone who looks unusually attractive getting his tooth cracked. Then suddenly people want to be that guy.
Were this guy wearing a standard business suit he would appear an authority figure and hence a bully if in fisticuffs.
If he were just wearing a t-shirt and jeans he would likely be dismissed as trailer trash whilst scuffling.
There are those who would point out that Fight Club is just a movie and Tyler Durden isn’t a real person.
When it comes to fashion, Durden is every bit as real as Brad Pitt.
Nothing is more California than surfing.
Nothing is more surfing than Hawaii, but that’s another subject.
If you want to hire this dude as a model, let me know.
The Alma Mater vs. UCLA
When you are 19 and have never been to LA you call your uncle (me) and he sets some things up.
Gregg’s part is pretty direct. Mine less so. We don’t really have to talk about my part, it just is. It is always a part of this sort of thing.
I represent “the Man”. The system, the FBI, authority. Always there watching, observing, assessing the threat.
Sometimes you need to be by yourself…
And then share that alone time with the world.