118 S. La Brea Ave. LA
TheYony retail space is minimalist.
White walls and floor allow the articles of clothing on the rack, and maybe a painting or two, to stand out.
It’s a risky play since it is so easy to come of as the final day of a closeout sale and if all you have to focus on is the clothes, they better be good.
The clothes are a riff on classic country club athleisure and a touch of 1950 Americana.
The first time I visited I convinced them to sell me one of the stickball sticks they had in the corner. I was amused that next to a stack of white sweatshirts with crossed tennis racket logos, were the tools of back alley athletics.
And that is what they do there. Country Club attire with back alley sensibility.