8500 Sunset Blvd. LA
Fred Segal opened in 1961 and claims to have pioneered the shops inside-of-shops that are now the norm for modern department stores.
Some give Segal credit for creating the brand of “cool” that the world imagens when they hear the word “California”.
I don’t know if that is true, or care if it is, but I do know that Cher in Clueless shopped there.
They carry all the brands and items that are on trend, or are the trend, or whatever. It felt a little to me like visiting the inside of a phone as it scrolls through Tik Tok, Snapchat, or whatever app the glossy kids use these days.
Brohammas 