In my (limited) experience, surf shops trend toward either a shopping mall version of an imagined White California, or a museum centered on a 1950’s shaper sprinkled with global brand clothing items (Quiksilver, Billabong, whatever). Not Album. Album is a functional art gallery.
1709 N. El Camino Real, San Clemente, CA
I’m not good enough to ride any of their art nor am I smart enough to understand the science of how they work, but I know what looks good. Those boards look great.
They have somehow found that sweet spot between a late 80’s T&C Thrilla Gorilla and a prop branded by Prada that no serious surfer would ever be seen on. I don’t know enough real surfers to speak to what “they” think of Album but I do not care.
Its like how I don’t need to know real artists to like Van Gogh or know real musicians to like D’Angelo. I like Album.