This guy makes basketball shoes. As in he takes basketballs, cuts them up, and makes them into shoes. These aint Nike they are Spalding couture. He does the same thing with baseball mitts- turns them into purses. He is designer, tailor, and a brand all of his own making.
I didn’t know about AL before I wandered into his shop. I was just window shopping, sort of strolling along San Francisco’s North Shore neighborhood and it was just the next door in a row of others, I had just gone ga ga over cheese in a spot across the street, so I was already in a good mood. I stepped inside and was struck by what I found.
Let me state clearly that my not knowing about Al’s before I got there was a personal deficiency. I have since learned that not only is he not new, but he has been a front running outfitter for the cool kids since I was a child. When I struck up a conversation with him I recognized the sort of approachability and openness that I have found in so many other true leaders in their field. The ones who no longer need to prove themselves to anyone. The ones who have shown their worth to all who matter long ago and are still doing what they do, but out of love for their craft- not chasing status. Those people are always happy to talk with anyone, even those like me who have absolutely nothing to offer, if you are talking about the work.
Al’s stuff felt new. Not new like fast fashion plastic and tin foil from Forever 21, but new like ideas. New, like a digitized camouflage suit jacket , which would never be my thing, but kept me transfixed when I saw it on his hanger. I will not venture to say that he is the first one to make a camo jacket, but he did it in a way that felt right, not like a gimmick.
That is his magic. He does new odd ball stuff sans gimmick. Sans social media marketing department. Sans pretention.
But with a double dose of creativity and cool.