It is pronounced “the Broed”. Rhymes with road. Or perhaps an active Bro as a past tense verb. “You totally broed it”. But no matter how you say it, you need to see it.
It is free but you need to reserve a ticket in advance. Otherwise you wait outside in a stand by line for as little as 45 minutes. I dropped the Missus off to stand in line while I spent nearly that much time trying to find parking. There is of course a conveniently located lot right across the street but I thought I could win by finding something cheaper.
Just park in the lot across the street. You cannot win.
Save the winning for once you are inside because in there you will find Andy Warhol, Lichtenstein, Basquiat, Jeff Koon’s giant balloon animals, and his ceramic sculpture of Michael Jackson and Bubbles.You should not need to “understand” art to be entertained, or to simply know what you like. That being said, for a museum of modern art, there is more than enough for anyone to like at the Broad. I more than liked it. I loved it.And if Art isn’t really your bag, you can simply sit back and watch the people watching the art. That show is just as good.
It is located in downtown LA, right across the street from the Walt Disney Concert Hall, and just up the hill from the Grand Central Market. You will see a bright white honeycombed building standing next to a chromed out wavy building and you will not find street parking near either. Again. Just park in the lot. The Broad is the honeycombed one with the line of people out front.Keith Haring